Sephora is starting 2026 on a celebratory note by unveiling its latest Beauty Insider Birthday Gift offerings, giving members across the U.S. and Canada even more reasons to look forward to their special month.
The annual birthday gifts, one of the most popular perks of Sephora’s loyalty programme, return this year with a refreshed lineup featuring cult-favourite brands, skincare essentials, fragrances, and makeup staples.
The announcement comes as Sephora’s Beauty Insider programme reaches a new milestone, surpassing 45 million members in North America in 2025.
According to the Senior Vice President and General Manager of Loyalty at Sephora North America, Emeline Berlind, birthday gifts are more than just free products.
“Our annual birthday gifts are the most-loved benefit of our Beauty Insider programme,” Berlind said.
“With our biggest year yet at more than 45 million members, we aim to deliver the best in beauty and make each member feel special and valued on their birthday.”
She added that the gifts are curated to spark delight whether members are discovering something new or restocking a trusted favourite as a way of thanking Sephora’s growing community.
First Half of 2026
From January onwards, all Beauty Insider tiers Insider, VIB, and Rouge can choose from popular brands such as Tower 28 Beauty, Dr. Dennis Gross, Dae and Glossier. These options focus on everyday essentials, from including skincare, haircare, makeup and fragrance favourites.
Second Half of 2026
Later in the year, Sephora will introduce additional birthday gift drops from well-loved names including K18, Gisou, and innisfree, giving members even more variety and a reason to stay engaged throughout the year.
For members in the VIB and Rouge tiers, Sephora is offering something extra: limited-edition online-exclusive birthday gifts that rotate throughout the year.
From January through March, eligible members can select from luxury fragrances by Jo Malone London, with more exclusive brands scheduled to launch in the coming months. These rotating gifts add a premium touch to birthday celebrations, especially for fragrance lovers.
(Jo Malone London birthday gifts are only available at Sephora stores and on Sephora.com, and not at Sephora at Kohl’s.)
Recognising that some members may prefer flexibility, Sephora is once again offering the option to redeem 250 Beauty Insider points instead of a physical birthday gift. This option is available in-store at Sephora, Sephora at Kohl’s, and on Kohls.com, allowing members to use points toward future rewards.
How to Redeem Your Birthday Gift
Beauty Insider birthday gifts can be redeemed:
- In-store at Sephora or Sephora at Kohl’s (no minimum purchase required)
- Online at Sephora.com or Sephora.ca with a minimum purchase of US$25
The 2026 birthday gift selection features a strong mix of skincare, makeup, haircare, and fragrance:
Tower 28 Beauty
- SOS Daily Rescue Hypochlorous Acid Spray: A dermatologist-approved spray that helps calm redness, soothe stressed skin, and keep post-workout breakouts in check.
- ShineOn Lip Jelly in ‘Pistachio’: A bestselling lip oil-gloss hybrid offering high shine without stickiness in a universally flattering nude pink shade.
Dr. Dennis Gross
- DermInfusions™ Blur + Repair Cream: A lightweight, hydrating cream designed to blur fine lines, smooth texture, and improve skin elasticity.
- DermInfusions™ Fill + Repair Serum Packette: A needle-free, injectable-inspired serum that visibly plumps skin and restores moisture.
- Alpha Beta® Universal Daily Peel Pads: A two-step peel featuring AHA and BHA acids to smooth texture, minimise pores, and reduce fine lines.
Dae
- Cactus Fruit 3-in-1 Styling Cream: A multitasking styling cream for sleek looks, shiny blowouts, or soft curls.
- Sunsetter Strong Hold Flexible Hairspray: A lightweight hairspray that controls frizz, blocks humidity, and adds natural-looking shine.
Glossier
- Glossier You Eau de Parfum: A personal, skin-enhancing fragrance designed to smell slightly different on everyone.
- Glossier You Doux: A woody, musky fragrance with violet, palo santo, and frankincense notes.
- Glossier You Fleur: A fresh, airy floral scent with mineral salt, apricot skin, and soft floral notes.
- Cloud Paint Blush in ‘Puff’: A buildable gel-cream blush for a soft, natural flush.
First Online-Exclusive Gift: Jo Malone London
VIB and Rouge members celebrating their birthdays early in the year can choose from:
- Wood Sage & Sea Salt Cologne: A fresh, mineral fragrance inspired by windswept coastlines.
- English Pear & Sweet Pea Cologne: A light, garden-inspired scent combining ripe pear and delicate florals.
How to Join
Becoming a Beauty Insider member is free, and shoppers can sign up in-store, on Sephora.com, or via the Sephora app. Members immediately gain access to birthday gifts, exclusive rewards and member-only perks throughout the year.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
