Samsung Electronics has officially kicked off Samsung Week 2025, its largest annual global promotional event, spanning 65 countries from October 20 to November 1.
The initiative, now in its sixth year, celebrates Samsung’s founding anniversary and serves as a way for the company to thank customers worldwide for their continued loyalty and support.
Originally launched in 32 countries, Samsung Week has since doubled its global reach and achieved over fourfold growth in sales, cementing its position as Samsung’s flagship global promotion.
This year’s theme, “Where Innovation Begins: From You,” highlights the company’s core philosophy that customers are the true inspiration behind its technological advancements.
Through Samsung.com, customers can access exclusive discounts and special offers across a wide range of Samsung products, including some of the brand’s best-selling devices of 2025 such as the Galaxy S25 series, QLED TVs, and Bespoke AI refrigerators.
Other products driving customer interest this year include the Galaxy Z Fold7, Music Frame, and Bespoke AI Laundry Combo, all of which ranked among the most-searched items online.
In addition to product promotions, Samsung Week 2025 introduces a new ‘Personalized Product Recommendation’feature. When users log in with their Samsung accounts, they receive tailored product suggestions based on their usage history, device replacement cycles, and purchase trends among similar customers.
This AI-driven personalization reflects Samsung’s efforts to create a more intuitive and rewarding shopping experience for every user.
Loyal Samsung customers will also enjoy enhanced benefits this year, depending on their region. These include:
- Higher redemption values for Samsung Rewards points.
- Bigger discounts for registering additional products.
- Attractive trade-in offers for eligible devices.
- Access to Samsung Care+, offering professional product care and extended warranty coverage.
Samsung Rewards points earned from purchases can be used like cash on Samsung.com, further encouraging customer engagement and loyalty.
To add a creative touch to the celebration, Samsung has launched a special digital sticker pack, inspired by the experiences of customers around the world. The sticker pack is available for free download during the event period on Samsung.com.
Highlighting more than 56 years of customer-centric innovation, Samsung has taken the campaign global with large-scale digital displays in iconic locations such as Times Square in New York City and Piccadilly Circus in London. The campaign showcases Samsung’s legacy of innovation and its commitment to connecting technology with people’s lives worldwide.
A spokesperson for Samsung said the expansion of Samsung Week reflects the company’s growing digital ecosystem and global community. By integrating live commerce, localized promotions, and social media engagement, Samsung continues to evolve the event into a multi-channel celebration of innovation and appreciation.
As Samsung Week 2025 unfolds, the company reinforces its message that innovation begins with its customers, the driving force behind every breakthrough, product, and idea.
For more details about Samsung Week 2025 in each region, visit Samsung.com.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
