Kuala Lumpur, Malaysia – The PATA Malaysia HELP University Student Chapter (PATAMHUSC) successfully hosted a special welcoming event for the PATA Macau Chapter at the Federal Café, Hotel Capitol Kuala Lumpur. The event provided a platform for both chapters to connect, share insights, and strengthen regional student-industry networks.

Purpose and Participants 

The event aimed to foster collaboration and mutual understanding between PATAMHUSC and the PATA Macau Chapter. Representatives from both chapters, along with faculty members and student members, attended the gathering to discuss chapter activities, tourism development, and opportunities for cooperation.

The collaborative event commenced with an informal networking session designed to foster initial connections among participants, followed by an official welcome where representatives from HELP University and the PATA Macau Chapter delivered opening remarks emphasizing the value of mutual learning.

The program transitioned into detailed chapter overviews, showcasing each organization's activities and vision for student engagement within the tourism sector. This led to an interactive discussion regarding the evolving tourism landscapes and best practices in both Malaysia and Macau, highlighting current trends and shared challenges. The proceedings concluded with a cultural immersion session titled "Malaysia on a Plate," where guests explored the nation’s diverse culinary heritage during a curated tasting, followed by a final group photograph to commemorate the successful exchange.

Outcomes and Takeaways

The event provided a dynamic platform for students and representatives from both chapters to exchange ideas and learn from each other’s experiences. Participants gained valuable insights into tourism development strategies in Malaysia and Macau, including approaches to sustainable tourism, local culture promotion, and industry engagement.

The interaction fostered stronger networks between chapters, sparking interest in potential collaborative projects such as joint workshops, student exchange programs, and cross-chapter research initiatives. Students expressed enthusiasm about applying the lessons learned to enhance their own chapter activities, while faculty advisors highlighted the importance of regional cooperation in nurturing future tourism professionals.

Overall, the event not only strengthened relationships but also inspired actionable ideas, increased awareness of regional tourism challenges and opportunities, and motivated participants to contribute proactively to their chapters’ ongoing initiatives    

PATA Malaysia HELP University Student Chapter

Bio: Our Student Chapter was launched in October 2020. Our mission & vision are to nurture young tourism professionals capable of promoting Sustainable Tourism Development, strengthening student-industry networks, and collaborating with stakeholders to contribute positively to the tourism industry.

PATAMHUSC Social Media:

Facebook: https://www.facebook.com/PATAMHUSC/

Instagram: https://www.instagram.com/pata_mhusc/

Gmail: patamhusc@gmail.com

About HELP University

HELP University was founded in 1986, and it has developed into a leading institution of higher learning in Malaysia. HELP University offers a wide range of social science, and humanities programmes, and is renowned for its psychology, accounting, business, law, education, and IT programmes. The university has embarked on a transformation journey to become the Analytics-Driven Entrepreneurial University. In 2019, HELP University was awarded the Premier Digital Tech Institution (PDTI) status by the Malaysian Digital Economy Corporation (MDEC) for being a leading digital tech-focused institution that produces high quality graduates for the workforce. In 2020 it was awarded an overall 5 Stars rating by the Quacquarelli Symonds (QS) an annual publication of university rankings.

QS also awarded 5 Stars to HELP for the following categories: Teaching, Employability, Academic Development, Internationalisation, Facilities, Social Responsiveness, Inclusiveness, and Business and Management Studies (MBA). In 2021, HELP University was ranked No 1 among 650 universities in Asia for Outbound Student Exchange programmes by QS Rankings World University Ranking: Asia 2021. Besides standing as MDEC’s Premier Digital Tech Institution, HELP University was rated BERDAYA SAING (Competitive), the highest category, by the Ministry of Higher Education Malaysia in 2022, and awarded the Employers’ Choice of University by Talenbank in 2024 and 2025.

In 2025, HELP ranked 46th globally in the World’s Universities with Real Impact (WURI) rankings for Visionary Leadership, recognising its innovation and governance impact. Designated in 2025 by the International Council for Small Business and the Mayor’s Office of Jinju, South Korea, HELP now serves as a global centre for humane entrepreneurship. Rooted in ethics, dignity, and sustainability, this model redefines business success.

This press release has also been published on VRITIMES