In a bold move that extends its brand identity beyond fashion and footwear, Onitsuka Tiger has entered the world of fine fragrance. The Japanese heritage label has unveiled its first-ever eau de parfum collection, a meticulously crafted series of scents that celebrate the brand’s core philosophy: the beauty of contrast.
Titled “Wearing Quiet Radiance,” the collection features four distinctive fragrances—ONITSUKA TIGER ONE, TWO, THREE, and FOUR. Each scent embodies the brand’s harmonious blend of heritage and modern innovation, combining artisanal craftsmanship with contemporary sensibilities. This milestone not only expands Onitsuka Tiger’s creative portfolio but also positions the brand within the competitive luxury fragrance market.
The Onitsuka Tiger Eau de Parfum collection will be launched globally from fall 2025. Customers will be able to explore and purchase the fragrances at select boutiques, department stores, and the brand’s own retail outlets, including the newly opened Paris flagship.
The Concept: Wearing Quiet Radiance
At the heart of the collection is the concept of contrast which is vibrant dynamism paired with structured order, and powerful radiance balanced with tranquil elegance. These perfumes are designed to evoke a sense of serenity while simultaneously radiating strength, reflecting the very qualities that have shaped Onitsuka Tiger’s legacy.
The result is a fragrance line that feels deeply connected to the brand’s roots in Japanese design, yet wholly relevant to the modern luxury consumer. Whether worn daily or reserved for special occasions, each scent invites the wearer to embrace both stillness and brilliance in their own personal style.
The Perfumer: Mark Buxton’s Vision
The collection was brought to life by Mark Buxton, a globally renowned perfumer celebrated for his bold, imaginative approach. Known for blending simplicity with richness and infusing his work with both traditional British elegance and French perfume culture, Buxton’s creations are as refined as they are daring.
In crafting these four scents, Buxton channeled years of expertise into developing perfumes that not only tell a story but also invite the wearer to create their own. The compositions are layered, complex, and designed to evolve beautifully over time, mirroring the dynamic nature of the Onitsuka Tiger brand.
Every stage of production from material selection and extraction to blending and bottling takes place in Grasse, Provence, the historic heart of global perfumery.
Here, skilled artisans work under the warm southern French sun, combining centuries-old techniques with modern innovation. The attention to detail is unwavering, ensuring that each bottle reflects the artistry and precision that Onitsuka Tiger demands in all of its creations. This commitment to craftsmanship links the new fragrance line directly to the brand’s heritage of quality and refinement.
Visually, the collection makes a striking impression. Each fragrance is housed in a vibrant yellow bottle, echoing Onitsuka Tiger’s signature color. The bottles are designed to play with light and shadow, highlighting both the depth and clarity of the liquid inside. The minimal yet impactful aesthetic is completed by the brand’s distinctive logo lettering, giving the packaging an unmistakable identity on any dressing table or boutique shelf.
The fragrances were introduced to the world alongside the opening of Onitsuka Tiger’s global flagship store in Paris, France. To celebrate the launch, the brand hosted an immersive dinner party featuring Michelin-starred chef Ryuji Teshima, whose menu was inspired by the individual fragrances. This experiential approach offered guests a multisensory journey, pairing taste, scent, and visual artistry to fully immerse them in the brand’s new olfactory world.
The Four Fragrances
Each scent in the collection is a distinct expression of Onitsuka Tiger’s aesthetic values. While united by the theme of “quiet radiance,” they explore different olfactory territories, making the line versatile and appealing to a wide range of fragrance lovers.
ONITSUKA TIGER ONE: Multi-Dimensional Radiance
Tagline: “Grace from within that lingers.”
A refreshing and complex composition, ONITSUKA TIGER ONE opens with crisp green notes and invigorating mint, accented by lemon and mandarin for a zesty brightness. As the fragrance develops, white florals and jasmine sambac bloom softly, adding elegance. The base brings a grounding warmth with patchouli, leather, guaiac wood, vetiver, and musk, creating a sophisticated finish that stays close to the skin.
Scent Pyramid:
- Top: Green Note, Lemon Oil, Mandarin Green, Peppermint Oil
- Heart: Incense Oil, White Flowers, Jasmine Sambac Absolute, Davana Oil, Rosemary Oil
- Base: Vetiver, Sandalwood, Musk, Patchouli Oil, Ambrox, Cedarwood Oil, Labdanum Absolute, Leather Note, Guaiac Wood
ONITSUKA TIGER TWO: Mysterious Clarity
Tagline: “A gentle presence that lingers close.”
This fragrance is soft yet captivating, beginning with bergamot and lemon that float lightly like early morning sunlight. Geranium and incense introduce a delicate floral-smoky heart, while powdery musk and sandalwood envelop the skin in a cocoon of calm. ONITSUKA TIGER TWO is perfect for those who prefer understated elegance.
Scent Pyramid:
- Top: Green Note, Lemon Oil, Bergamot Oil, Ambery Woods
- Heart: Geranium Oil, Incense Oil
- Base: Powdery Note, Musk, Sandalwood
ONITSUKA TIGER THREE: Warm Textured Depth
Tagline: “A scent rich with depth.”
ONITSUKA TIGER THREE opens with the warmth of Brazilian orange and the spice of angelica root, underscored by the freshness of bergamot. A heart of violet, cardamom, and sea accords creates an intriguing contrast, while the base layers smoky cypriol, patchouli, and almond for a deeply textured, lingering scent.
Scent Pyramid:
- Top: Brazilian Orange Oil, Bergamot Oil, Angelica Root Oil, Berry Roses Extract CO₂
- Heart: Violet Note, Cardamom Oil, Rose, Sea Note
- Base: Cypriol Oil, Patchouli Oil, Sandalwood, Musk, Cedar Oil, Ambrox, Almond Note
ONITSUKA TIGER FOUR: Fresh to Sensual
Tagline: “From awakening freshness to a spicy, sensual finish.”
Peppermint and bergamot provide a vibrant opening, sharpened by absinthe and nutmeg. As it develops, the fragrance reveals a deeper layer with vetiver, vanilla, and sandalwood, leaving behind a sophisticated, citrus-infused warmth. This scent transitions effortlessly from day to evening wear.
Scent Pyramid:
- Top: Lemon Essence, Bergamot Oil, Peppermint Oil
- Heart: Incense Oil, Nutmeg Oil, Absinth Oil
- Base: Cypriol Oil, Sandalwood Album Oil, Vetiver, Musk, Cedarwood, Vanilla Note
The introduction of Onitsuka Tiger’s first fragrance line signals a strategic expansion for the brand. By entering the luxury perfume space, the company taps into an audience that values heritage, craftsmanship, and contemporary design.
This move also reflects a broader trend of fashion houses diversifying into lifestyle categories, offering customers more touchpoints to engage with the brand. For Onitsuka Tiger, fragrances become another canvas for self-expression, allowing wearers to embody the brand’s ethos in a new and personal way.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
