Netflix has announced a landmark investment of over €1 billion in Spain between 2025 and 2028, reinforcing the country’s growing status as a global hub for content production.
This significant financial commitment underscores the company’s confidence in Spain’s creative infrastructure, talent pool, and regulatory environment making it one of Netflix’s most substantial long-term bets in Europe.
The timing of the announcement is symbolic. It coincides with Netflix’s 10th anniversary in Spain, marking a decade of local storytelling that has delivered global hits like La Casa de Papel (Money Heist), Élite, and The Snow Society.
More than a celebration, this investment signals Netflix’s intent to deepen its roots in the Spanish market, not just as a content distributor but as a key driver of the audiovisual economy.
Since launching its first original Spanish production in 2017, Netflix has produced over 1,000 titles in Spain and worked with more than 60 local production companies.
This creative work has generated over 20,000 jobs and contributed more than five billion hours of global viewing time in 2024 alone for Spanish titles.
The ripple effects of such a volume are vast not only boosting the domestic creative economy but also amplifying Spain’s cultural influence worldwide.
A cornerstone of this expansion is Netflix’s production hub in Tres Cantos, Madrid. Now the largest Netflix studio facility in Europe, it spans more than 22,000 square meters and includes 10 sound stages, along with advanced post-production and dubbing suites.
With this infrastructure in place, Spain is positioned not only to serve local audiences but also to host international productions, solidifying its role in Netflix’s global supply chain.
Government support has also played a vital role. Spanish Prime Minister Pedro Sánchez was present during the announcement, highlighting the country’s commitment to attracting global investment in its creative sectors.
Spain offers competitive tax incentives and a favorable legal framework, making it an increasingly attractive base for multinational media companies.
This €1 billion investment is more than just a corporate expansion but it’s a strategic statement. As streaming platforms face intensifying competition and rising production costs, Netflix’s move signals a shift toward more sustainable and cost-effective content creation strategies.
By anchoring itself in Spain, Netflix is leveraging both local authenticity and global scalability which means a combination that has proven successful in an era of multilingual, cross-border entertainment.
While the economic gains for Spain are immediate and measurable, the broader implications could reshape how and where premium content is made. As other nations look to attract similar investments, Spain may well serve as the blueprint for how to build a globally competitive creative economy.
In an industry increasingly defined by agility, innovation, and cultural relevance, Netflix’s billion-euro commitment places Spain firmly on the global content map not just as a shooting location, but as a strategic partner in shaping the future of entertainment.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
