Lazada has officially announced a major update to its commission fee structure for all local marketplace sellers, set to take effect on July 18, 2025.
The change, which Lazada describes as a move to improve user experience for both buyers and sellers, introduces a new “All-In-One” commission model that varies based on product categories and aims to offer greater transparency and value.
Under this revised system, all marketplace sellers on the platform will be subject to new commission rates once they have been active on Lazada for more than 120 days. In a bid to support newcomers to the e-commerce space, Lazada is waiving commission fees for the first 120 days for all new sellers.
After this initial grace period, the new commission rates will be applied, and these charges will also be subject to an 8% Sales and Service Tax (SST), which has been in place since March 1, 2024.
One of the key aspects of the announcement is the way the commission is calculated. Lazada clarified that the fee will be based on the final item price after any promotional discounts applied by the seller.
However, any discounts or promotions funded directly by Lazada will not be deducted from the price when calculating the commission. This means that sellers will only pay a commission based on the actual revenue they generate from the sale, excluding Lazada-sponsored deals.
To illustrate the timeline of this new policy, Lazada confirmed that orders placed before July 18, 2025, will still be subject to the old commission rates, regardless of the delivery date. Only orders made on or after July 18 will fall under the new structure. This gives sellers a clear boundary to plan and adjust their pricing or marketing strategies accordingly.
Lazada emphasized that the commission fee will only apply to successfully delivered orders. In cases of failed deliveries, no commission will be charged. If a customer returns the entire order or parts of it, sellers will be refunded the corresponding commission fees, either fully or partially depending on the extent of the return.
The new All-In-One commission model is designed to offer more value to sellers by bundling several benefits into a single, predictable fee.
According to Lazada, this includes access to platform vouchers during regular and campaign days, increased campaign exposure, and enhanced seller support. Notably, sellers will not have to pay additional fees to participate in promotional campaigns, as this is now included within the commission structure.
Lazada also assures sellers that there will be no new transaction or order fees introduced with this update. Sellers can continue to monitor their commission charges and income statements through the Seller Center dashboard, where detailed breakdowns and reports are available for transparency.
In its Frequently Asked Questions (FAQ) section, Lazada addresses concerns about cost increases, stating that although there may be slight changes in fees for some sellers, the new structure offers greater overall value.
Sellers are encouraged to take advantage of the included benefits, such as AI-powered tools for managing their stores and participation in campaigns that can boost product visibility and sales performance.
Sellers are urged to familiarize themselves with the new structure ahead of the July 18 implementation date and to contact Lazada’s Partner Support Center if they encounter any discrepancies or have questions about the changes.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
