H & M Hennes & Mauritz AB has announced that its Board of Directors will initiate a share buyback programme worth up to SEK 1 billion (approximately USD 100 million), following the mandate granted at the company’s 2025 Annual General Meeting.
The move is part of H&M’s strategy to return capital to shareholders and strengthen its long-term capital structure.
According to H&M, the buyback of class B shares will be carried out in accordance with the EU Market Abuse Regulation (MAR) and the Safe Harbour Regulation (EU) 2016/1052. To ensure independence and regulatory compliance, the company has appointed an investment firm or credit institution to execute the purchases.
This third party will make all trading decisions based solely on market conditions, without any input from H&M and all transactions will take place on Nasdaq Stockholm under its Rule Book for Issuers.
The share buyback programme will run from 21 November 2025 until no later than 28 January 2026, with all payments made in cash. Shares will be acquired at market prices within the prevailing price range on Nasdaq Stockholm at the time of each transaction.
The total value of the programme cannot exceed SEK 1 billion, and under the Swedish Companies Act, H&M is not permitted to buy back more than 10% of its total shares.
H&M stated that the programme is designed to distribute surplus liquidity and help rebalance the company’s capital structure through a reduction in share capital.
The Board of Directors intends to propose at the 2026 Annual General Meeting that all repurchased shares be cancelled. To maintain the formal level of share capital following cancellation, the company plans to carry out a bonus issue of an equivalent amount.
As at 21 November 2025, H&M has a total of 1,604,491,375 shares in issue. This includes 194,400,000 class A shares and 1,410,091,375 class B shares.
The number of shares outstanding, excluding treasury shares, stands at 1,603,391,375. The company currently holds 1,100,000 shares in treasury, previously acquired between 26 June and 17 July 2025 to meet commitments under its long-term incentive programme (LTIP).
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
