Formula 1 and Disney have announced a new global collaboration that will begin in 2026, featuring Mickey Mouse and Friends in the world of Formula 1.
The partnership will include special content, fan experiences, and exclusive merchandise, combining Disney’s iconic characters with the high-speed excitement of F1.
It aims to attract a wider audience, especially younger fans, by blending sports and entertainment.
Formula 1’s Chief Commercial Officer, Emily Prazer, said the collaboration is part of F1’s strategy to reach beyond sports and into the broader consumer market, while introducing Disney to F1’s 820 million global fans.
Meanwhile Disney Consumer Products President, Tasia Filippatos, said the collaboration is a unique opportunity to celebrate nearly 100 years of Mickey Mouse by connecting with fans on a global stage through unforgettable content and experiences.
This strategic partnership is expected to leverage Disney’s strong connection with young audiences and families, while further boosting F1’s global appeal and visibility outside traditional sports channels.
More information on the collaboration, including the types of content and products to be released, will be announced in the coming months.
Fans are encouraged to follow @mickeymouse and @f1 on social media to stay updated on the latest developments. Specific details of the deal have yet to be revealed, but it’s safe to say that starting next year, fans can expect to see Mickey Mouse featured on Formula 1 cars.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
