Formula 1 delivered a spectacular surprise at the Miami Grand Prix as all 20 drivers took part in the pre-race drivers’ parade riding life-sized, fully driveable LEGO cars.
The initiative, a collaboration between Formula 1 and the LEGO Group, was introduced to engage younger fans and families through a playful and creative twist to the sport’s tradition.
A total of 10 LEGO cars were built to represent each F1 team, complete with team liveries and sponsor logos. Each vehicle was constructed using around 400,000 LEGO bricks, weighing over one tonne, and powered by an electric motor with a top speed of 20 km/h.
Unlike the usual truck-based parade, the drivers piloted their own LEGO machines around the 5.4 km circuit, much to the delight of the crowd. Some drivers even played around mock racing and light collisions brought laughter and cheers from fans in the stands.
The builds were crafted by 26 LEGO Master Builders at the company’s facility in Kladno, Czech Republic, taking over eight months and more than 22,000 hours to complete.
Formula 1 confirmed that the LEGO cars will continue to appear at other events as part of a global promotional campaign.
The spectacle was widely praised for its creativity and marked another step in F1’s efforts to modernize and reach new audiences beyond the track.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
