Formula 1 fans and entertainment seekers in the United States will soon have a new destination to explore as F1 Arcade officially opens its Atlanta venue on Friday, February 6, 2026.
Located at The Interlock in West Midtown, the new space brings the world’s first official Formula 1 experiential hospitality concept to Georgia and the wider Southeast region.
Designed as a social-first experience, F1 Arcade Atlanta combines high-tech racing simulators, chef-driven dining, craft cocktails and group-focused entertainment under one roof. Race reservations will open to the public on January 15, 2026, ahead of the official launch.
Bringing Formula 1 Beyond the Track
F1 Arcade is not a traditional arcade or motorsports bar. Instead, it is built around the idea of making Formula 1 social for everyone from lifelong fans to complete newcomers.
The Atlanta opening marks a significant expansion for the brand in the U.S., positioning the city as a new hub for Formula 1–inspired entertainment. West Midtown’s Interlock development, already known for dining and nightlife, adds F1 Arcade as a major new draw to the district.
According to F1 Arcade CEO Jonathan Peters, Atlanta was a natural fit for the concept. The city’s creative energy, food culture, and social scene align closely with what F1 Arcade aims to deliver.
Racing Experience Designed for All Skill Levels
At the F1 Arcade Atlanta are 68 state-of-the-art full-motion racing simulators, spread across a venue spanning more than 15,500 square feet.
These simulators are powered by Motorsport Games’ rFactor 2 racing platform, developed in collaboration with Formula 1 and Studio 397, delivering a highly realistic racing experience.
Guests can choose from five different skill levels, starting from Rookie, which includes full driving assists, all the way to Elite, which removes all assists for experienced drivers seeking maximum realism and control.
This tiered system ensures the experience is welcoming for beginners while still challenging for seasoned racing enthusiasts.
The venue is open to guests aged seven and up, making it one of the few Formula 1–themed destinations that caters to families, mixed-age groups, and corporate teams alike.
While racing is the headline attraction, F1 Arcade Atlanta places equal emphasis on food, drinks, and socialising. The venue is designed so guests can move seamlessly between racing, dining, and gathering spaces throughout their visit.
Dishes are created to be shared between races or enjoyed during longer stays, with highlights including ahi tuna tartare, wagyu beef sliders, and chipotle shrimp tacos.
The bar program is curated by LP O’Brien, champion of Netflix’s Drink Masters. Guests can expect inventive signature cocktails, locally inspired creations and a dedicated range of alcohol-free options known as “Designated Drivers” mocktails, each with its own playful backstory.
A Year-Round Venue for Events and Celebrations
F1 Arcade Atlanta is positioned as a go-to destination for group events throughout the year. The venue can host everything from corporate functions and client entertainment to birthdays or casual social gatherings.
Flexible event options include private rooms, semi-private areas and full-venue buyouts accommodating up to 450 guests. A dedicated Briefing Room can host up to 90 guests, with additional space available for larger groups.
Team-based racing formats, shared leaderboards, and integrated audiovisual systems turn competition into collaboration. Through the digital Arcade Hub, guests can track their racing scores over time, compare results with friends, and even opt into prize pools offering the chance to win Formula 1 Grand Prix tickets.
Race Day Watch Parties
F1 Arcade Atlanta will also host live Formula 1 race day watch parties throughout the season. Guests can watch Grand Prix broadcasts while enjoying food and drink specials, then jump straight into the simulators to recreate the action themselves.
Weekly programming and special events are planned to keep the venue active year-round, positioning it as a long-term gathering place for both Formula 1 fans and general entertainment seekers.
As part of its commitment to the local hospitality community, F1 Arcade will support The Giving Kitchen, a Georgia-based nonprofit that provides emergency assistance to food service workers.
During its first month of operations, the venue will donate $1 from every Georgia Tow cocktail sold to the organisation.
To celebrate its Atlanta debut, F1 Arcade will launch a limited Founder’s Club Card on opening day. Doors open at 5:00 p.m. on February 6, and the first 100 guests will receive the card, which unlocks lifetime exclusive perks, including 50% off food for the first three months.
Plan Your Visit
Race reservations at F1 Arcade Atlanta open on January 15, 2026. While reservations are required to access the simulators, the Octane Bar and dining areas are open to walk-in guests.
More information and reservations are available at https://f1arcade.com/us/atlanta
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
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