PUMA and Netflix are back with a bold new collaboration that fans of Squid Game won’t want to miss. On July 10, 2025, the global sportswear brand will officially release its second full collection inspired by the smash-hit series Squid Game, taking cues from the gripping, high-stakes energy that made the show a cultural phenomenon.
Building on the success of their first drop, this second collaboration dives even deeper into the Squid Game universe, drawing inspiration not only from the original series but also from the highly anticipated third season.
With new games like Jump Rope, Hide and Seek, and the ultimate Squid Game set to take center stage in the upcoming episodes, this collection channels those intense moments and themes into a limited-edition range of apparel, footwear, and accessories.
PUMA’s long-standing heritage in sportswear meets the dark, edgy narrative of Squid Game, reinterpreted through a modern streetwear lens.
The collection is led by relaxed silhouettes and bold graphic statements. The Relaxed Football Jersey and matching Relaxed Shorts come adorned with an all-over abstract print, highlighted by the co-branded PUMA x Squid Game logo and geometric designs that subtly reference the ominous masked henchmen from the series.
A standout Graphic T-Shirt adds a direct nod to the now-iconic green tracksuits worn by Squid Game contestants, featuring a custom graphic on the chest that ties into the series’ visual identity.
Accessories in the lineup continue to build on the show’s narrative. A Bucket Hat in signature Squid Game green is accented with themed graphics, while a sleek Waist Bag comes with a character hangtag featuring Chul-su, a doll-like figure teased to appear in Season 3 making a fresh chapter in the show’s evolving mythology.
The footwear offering is equally thoughtful and detailed. PUMA updates two of its classic silhouettes which are the low-profile Palermo and the Easy Rider, with show-inspired elements.
The Easy Rider gets a striking asymmetrical red and green color scheme, paired with a Chul-su hang tag for added flair. Meanwhile, the Palermo sneaker features bold contrast stitching, unique lace jewels, and a key-shaped hang tag, all working together to reflect the chaos and symbolism of the series.
The PUMA x Squid Game collection will be available starting July 10, 2025, through PUMA.com, flagship PUMA stores, and selected stockists.
Whether you’re a longtime fan of the show or a collector of standout streetwear pieces, this drop brings the world of Squid Game to life like never before.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
