Estée Lauder, the flagship brand of The Estée Lauder Companies, has officially launched its dedicated storefront on Amazon.ca’s Premium Beauty store, signaling a major development in the brand’s ongoing digital expansion.
This launch marks an important step toward improving accessibility for Canadian consumers, offering them the convenience of shopping Estée Lauder’s acclaimed skincare, makeup, and fragrance products through one of the country’s most trusted online platforms.
Building on the momentum of Estée Lauder’s successful debut on Amazon.com in the United States in Fall 2024, the Canadian launch aims to meet growing consumer demand for prestige beauty products in the e-commerce space.
According to Global Brand President of Estée Lauder Justin Boxford, the move represents a significant milestone for the brand’s presence in Canada.
“We’re thrilled to partner with the Amazon.ca Premium Beauty store to bring our globally renowned products to Amazon customers in Canada.
“Grounded in our night science leadership, skin tone authority, and fragrance expertise, we’re excited to deliver our hero products and an elevated, high-touch experience through the lens of ‘The Beauty of Performance’,” he said.
Through the new digital storefront, Canadian customers can easily explore and purchase Estée Lauder’s most beloved products, including the award-winning Advanced Night Repair Serum, which has long been a cornerstone of the brand’s skincare offerings, and the Double Wear Stay-in-Place Foundation, widely recognized as the number one selling foundation globally.
Customers can also find a selection of customer favorites such as Revitalizing Supreme+, Re-Nutriv, and Futurist Hydra Rescue Moisturizing Foundation.
This shows a broader strategy by The Estée Lauder Companies to deepen its digital footprint and cater to evolving consumer preferences, especially as more customers opt for the ease and reliability of online shopping.
The brand has worked closely with Amazon to ensure that the shopping experience upholds the prestige and trust associated with Estée Lauder’s global reputation, offering a space where customers can not only shop but also learn more about the brand’s science-backed innovations and legacy of beauty expertise.
Country Manager and Vice President of Amazon Canada, Eva Lorenz, stated the significance of this partnership in enhancing Amazon’s luxury beauty offering.
“We’re excited to welcome the iconic Estée Lauder brand to Amazon.ca, expanding our premium beauty selection for customers across Canada,” she said.
In addition to the curated product selection, Amazon Prime members will benefit from fast, free delivery on all Estée Lauder orders placed through the Premium Beauty store. This added convenience enhances the overall customer experience and supports the brand’s aim to offer not only luxurious products, but also a seamless and modern purchasing process.
Founded by Estée Lauder, one of the most pioneering female entrepreneurs in the beauty industry, the brand continues to stay true to its legacy of creating innovative, high-performance products infused with a deep understanding of customer needs and desires.
With the launch on Amazon.ca, Estée Lauder further reinforces its position as a leader in prestige beauty while meeting the modern consumer exactly where they are: online, informed, and seeking convenience without compromise.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
