On September 2, Apple introduced its newest retail destination in India: Apple Hebbal in Bengaluru. This store represents a major step in Apple’s retail journey in the country, as it is the company’s first official store in South India and the third in India overall, following Apple BKC in Mumbai and Apple Saket in Delhi.
Apple Hebbal has been carefully designed as more than just a retail space. It is envisioned as a hub where people can explore Apple’s full product lineup, get world-class service and technical support, and participate in creative sessions that help them discover new ways to use technology.
The choice of Bengaluru as the location is significant. Often described as India’s Silicon Valley, Bengaluru is home to some of the country’s most dynamic startups, global technology companies, and a young population that thrives on innovation. By opening a store in the city, Apple is placing itself right at the center of India’s technology and creative ecosystem.
Apple’s senior vice president of Retail and People, Deirdre O’Brien, emphasized this community-driven vision during the store’s unveiling. “We’re delighted to open Apple Hebbal, a community hub that celebrates Bengaluru’s spirit of innovation,” she said.
“We can’t wait to connect with people here and inspire them to create, collaborate, and do amazing things with Apple. We’re excited to continue to bring Apple experiences to customers across India, who inspire us with their creativity and passion.”
Apple Hebbal gives customers the chance to engage with Apple’s latest devices in a hands-on environment. From the newly launched iPhone 16 lineup to the powerful MacBook Pro equipped with the latest M4 family of chips, the store showcases the best of Apple’s hardware and software working seamlessly together. Visitors can also explore the iPad Air paired with Apple Pencil Pro, the redesigned Apple Watch Series 10, and popular accessories such as AirPods 4 and AirTag.
The store has been designed to make shopping effortless and personalized. Product tables and avenues invite visitors to discover technology at their own pace, while Apple Specialists are available for one-on-one guidance. Customers can also book personalized shopping sessions, during which an Apple team member tailors recommendations based on individual needs. For those who prefer to order online, the store features a dedicated Apple Pickup area, allowing customers to collect their purchases at a convenient time.
The Genius Bar, another highlight of the store, offers expert technical support, making it easier than ever to get help directly from Apple. Whether it’s setting up a new device, troubleshooting an issue, or learning about software features, the Genius Bar is designed to provide reliable, accessible service.
The Team Behind Apple Hebbal
The human element plays a crucial role in Apple Hebbal’s vision. The store is powered by a diverse team of 70 members representing 15 different states across India. This diversity reflects the inclusiveness and cultural richness that Bengaluru is known for, while also ensuring that customers from across the country feel at home when they visit the store.
The Apple Hebbal team is trained not only to explain product features but also to guide customers through programs like Apple Trade In, which makes upgrading more affordable, and monthly financing options. They also provide in-depth support for customers switching to iOS, ensuring a smooth and welcoming transition for those moving from other platforms.
Personal Setup is another service available at the store, offering one-on-one assistance in configuring devices, installing apps, and exploring key features. This helps customers leave the store ready to use their new products to their full potential.
Encouraging Creativity and Collaboration
Perhaps one of the most exciting aspects of Apple Hebbal is its role as a space for learning and creativity. Through the Today at Apple program, the store will host free daily sessions led by Apple Creatives. These interactive workshops are designed to help people explore new skills or deepen their existing knowledge.
For students and aspiring photographers, there are sessions on taking better pictures with the iPhone, understanding advanced camera features, and using apps to edit photos with professional results. For artists and designers, workshops focus on drawing and digital illustration using iPad and Apple Pencil. Business owners and entrepreneurs can explore how Apple’s ecosystem supports productivity, collaboration, and growth.
Another highlight is the opportunity to learn about Apple Intelligence, Apple’s next-generation technology designed to make devices smarter and more intuitive. These sessions give customers hands-on experience with the latest innovations, ensuring they know how to get the most out of their devices.
Group Booking adds another dimension to Today at Apple, allowing families, teams, or groups of friends to schedule private sessions tailored to their shared interests. This makes the store a place not just for individual discovery but also for collective learning and collaboration.
As Apple Hebbal opens its doors, it symbolizes much more than the arrival of another retail outlet. It is a reflection of Apple’s commitment to India and a celebration of Bengaluru’s place as a global center of innovation. With its focus on creativity, sustainability, and community, the store is set to become a destination for anyone who wants to explore what Apple technology can do.
From hands-on product experiences to free creative sessions, Apple Hebbal embodies Apple’s vision of bringing people together and inspiring them to think differently. For customers in Bengaluru, it is the beginning of an exciting new chapter, one where technology and creativity come together in the heart of South India.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
