Samsung Electronics will support the Olympic and Paralympic Winter Games Milano Cortina 2026 by integrating its mobile technology and Galaxy AI across broadcasting and on-site experiences.
During the Opening Ceremony, Galaxy S25 Ultra smartphones will be used alongside traditional broadcast cameras to capture live, dynamic perspectives.
The devices will be installed at key locations inside San Siro Stadium, including athlete entrance areas and stadium structures, with footage integrated into the live broadcast through collaboration with Olympic Broadcast Services .
Samsung’s technology will also support Games-time operations. Selected volunteers will use Galaxy devices equipped with on-device AI Interpreter to assist communication between athletes, officials and visitors across different languages.
Samsung will provide charging stations at venues for spectators and deploy monitors to support officiating and competition operations, including short-track speed skating events .
In Milan, Samsung will operate Samsung House at Palazzo Serbelloni as an invitation-only hub for athletes, media and partners.
The venue will host curated programmes, live viewings and hospitality throughout the Olympic Winter Games from February 4 to 22, before reopening for the Paralympic Winter Games from March 6 to 15.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri
