An exclusive comeback of the European-certified PDO ingredients from Greece and premium dairy products from Latvia, aimed at unlocking fresh B2B business opportunities in Southeast Asia.
Kuala Lumpur, Malaysia - 17 June 2026, Wednesday - For Immediate Release
From July 15 to 17, 2026, the “Premium European Products” campaign will feature at the Kuala Lumpur Convention Centre (KLCC) during the Malaysian International Food & Beverage Trade Fair (MIFB). The campaign is funded by the European Union. Due to a strong strategic partnership between Greece and Latvia, the exhibition pavilion will showcase an extensive range of premium, sustainably crafted ingredients. These products aim to meet rising demand in Malaysia’s food market.
Experience Greek PDO Products
Highlighting Greece’s Protected Designation of Origin (PDO) products, the exhibition will showcase products entirely bound to their regional terroir, including PDO table olives from Konservolia Rovion and Stylida, premium PDO Cretan extra virgin olive oils from Kolymvari, Messara, Viannos, and Vorios Mylopotamos. Visitors will also discover more PDO Greek products, such as Graviera of Crete cheese, the renowned Corinthian raisins "Vostitsa," aromatic Masticha Chios resins and oil, and the prized Krokos Kozanis (Greek saffron) — together offering an authentic taste of Greece's rich culinary heritage to the Malaysian dishes through Mediterranean flavors and aromas.
Premium Latvian Craftsmanship Showcase
Showcasing Latvia's rich dairy heritage with premium dairy collection, high quality salty snacks, fine chocolate and confectionery, and handcrafted dried fruits. These products constitute a collection of value-added products that are produced under strict food safety and quality standards, offering Malaysian consumers authentic European flavors that complement their everyday culinary experiences, while ensuring the highest levels of quality, safety and sustainability.
The “Premium European Products” campaign to MIFB Malaysia arrives at a pivotal moment, as the market is currently driven by a growing, health-conscious urban population. The demand for authentic and high-quality products has risen steadily in Malaysia. As we know, there is a booming culture of cafés, artisanal bakeries, fine-dining restaurants, and exclusive wine-and-cheese bars; Malaysian consumers are keen to seek out creative menus and elevate their palates with premium ingredients.
The European Union stands as a primary trading partner for Malaysia. Local food manufacturing and foodservice industries look specifically to Europe for high-end raw materials and specialty ingredients that cannot be sourced locally. The “Premium European Products” return to MIFB 2026 isn't just about showcasing in the global exhibition; it is a strategic and collaborative step toward forging sustainable B2B partnerships. Striving to achieve our mission - delivering the strictest standards of European heritage and uncompromising food safety to Malaysia’s consumers.
Event: Malaysian International Food & Beverages (MIFB) 2026
Dates: 15th – 17th July 2026
Location: Kuala Lumpur Convention Centre (KLCC)
Booth Location: Hall: 1, Stand: 1501
To schedule B2B matchmaking sessions or tasting appointments, visit the booth for more interesting information at MIFB 2026.
Pages dedicated to this program can be found on Instagram, Facebook and YouTube, @premiumeuropeanproducts.
Press Release is also published on VRITIMES
