Malaysia has set an ambitious target to generate up to RM150 million in export opportunities during the upcoming LEVEL UP KL 2025, the region’s premier gaming and digital content conference.
The announcement was made by Digital Minister Gobind Singh Deo, who highlighted the event’s role in driving the growth of Malaysia’s game development ecosystem and positioning the nation as a key digital economy player in Southeast Asia.
Gobind said that the annual event, organised by the Malaysia Digital Economy Corporation (MDEC), has evolved into a strategic platform that links local studios with international investors, publishers, and technology partners. “LEVEL UP KL 2025 is not just an industry gathering, it's a showcase of Malaysian creativity and innovation,” he said at the launch ceremony on Tuesday.
This year’s edition is expected to host over 2,500 participants from more than 20 countries, featuring around 70 exhibitors representing both established global firms and rising local studios. MDEC has also scheduled 350 business matching sessions aimed at fostering collaborations, licensing deals, and cross-border partnerships.
Gobind said the RM150 million export goal underscores Malaysia’s confidence in the fast-growing gaming and interactive media sector. The digital games industry has been one of the country’s most dynamic creative segments in recent years, contributing significantly to exports and job creation.
“Malaysia has built strong digital infrastructure, including nationwide 5G coverage, which gives our industries a competitive edge,” he said.
“However, we must remember that infrastructure alone isn’t enough. To sustain growth, we need skilled talent, supportive policies, and a culture of innovation.”
He added that the ministry and MDEC are working closely with industry stakeholders to ensure a sustainable digital ecosystem one that not only attracts foreign investment but also empowers Malaysian creators to produce original content that resonates globally.
As part of its strategy to strengthen the local gaming scene, the government has allocated RM15 million in new funding through MDEC’s incentive schemes. One of the key initiatives is the Digital Games Testbed Programme, which has received RM3.5 million in support.
The programme aims to help Malaysian studios develop, test, and refine their original game intellectual properties (IPs) while providing access to cutting-edge technology and mentorship from industry experts. Through this, the government hopes to elevate Malaysia’s creative capabilities and nurture titles that can succeed in the global market.
Gobind reaffirmed that Malaysia’s vision is to become the central hub for game development in Southeast Asia. He said the government’s approach focuses on empowering the next generation of digital talent while encouraging studios to collaborate across borders.
“LEVEL UP KL is a symbol of our ambition,” he said. “It represents a thriving ecosystem where creators, entrepreneurs and investors come together to shape the future of digital entertainment. Our efforts are about more than just building an industry, they're about building a nation of innovators.”
The minister added that Malaysia’s creative sector has already shown its potential, with local studios contributing to internationally recognized titles and global animation projects.
With continued investment, policy support, and events like LEVEL UP KL, he said, Malaysia is well on its way to becoming a powerhouse in the regional digital economy.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
