People driving a Hyundai car
Credit: Alphacolor

In a bold move that underscores its deepening commitment to sustainability, Hyundai Motor Company has announced a major milestone in its 2025 Sustainability Report: securing Korea’s largest corporate power purchase agreement (PPA) for renewable energy.

This achievement, outlined in the newly released report, represents a major leap forward in Hyundai’s efforts to reduce its environmental footprint not just in the cars it manufactures, but in the very energy systems that power its global operations.

The agreement forms a key part of the automaker’s broader strategy to integrate sustainability into every layer of its business, reflecting a clear shift in how the company views its role in addressing climate change.

The company has long stated its ultimate goal of achieving carbon neutrality by 2045, and the latest PPA is a practical, large-scale step toward that ambition. By investing in renewable energy at this scale, Hyundai is not only reducing emissions from its manufacturing and operational activities, but also setting a strong precedent for other corporations in Korea and beyond.

The company’s leadership sees this as both an environmental necessity and a sound business decision.

President and CEO of Hyundai Motor Company, José Muñoz stated that the Progress for Humanity vision reflects their belief that advancing emissions-free mobility is not only sound business, but a shared responsibility to ensure cleaner air and a better quality of life for future generations.

The company’s approach connects its environmental objectives to broader human and societal outcomes, signaling that this is more than just a branding effort, it is a shift in corporate values.

The 2025 Sustainability Report details how Hyundai is expanding its use of renewable energy across international facilities, while also investing in innovative environmental projects.

One standout initiative is the Car-to-Car Project, which incorporates recycled materials from end-of-life vehicles into new car production, a circularity effort that complements the company’s energy initiatives.

But it is the power purchase agreement that sets a new bar for Hyundai’s environmental strategy. As the largest of its kind in Korea, the PPA is a tangible commitment  not a future promise and provides a model for other corporations aiming to decarbonize their operations.

The report also emphasizes transparency and stakeholder communication, with a newly included Sustainability Factbook offering three-year trends of key sustainability data, aligning with global standards such as the Global Reporting Initiative (GRI) and the European Sustainability Reporting Standards (ESRS).

This underscores Hyundai’s intent not just to act sustainably, but to be held accountable for its actions.

Ultimately, Hyundai’s renewable energy expansion is more than a technical accomplishment; it is a signal that one of the world’s largest car manufacturers is aligning its core business operations with the urgent realities of the climate crisis.

It sends a message to industries across sectors: bold, large-scale climate action is not only possible, but necessary.

Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.