Credit: IKEA
Key Points
- Walmart Marketplace has launched a Premium Musical Instrument Shop, marking its entry into professional-grade music gear.
- The curated shop features global brands such as Fender, Roland, Boss, Zildjian, Ernie Ball, and Squier.
- The launch coincides with Walmart Marketplace’s participation at the 2026 NAMM Show, signalling long-term expansion in the music category.
Walmart Marketplace has announced the launch of its Premium Musical Instrument Shop, a new curated digital storefront featuring some of the most established names in the global music industry, including Fender, Roland, Boss, Zildjian, Ernie Ball, Hercules, Squier and Barton Bags.
Customers can access both new and resold gear, ranging from guitars and amplifiers to pedals, drum accessories, strings and gig bags.
The offering is designed to cater to musicians across all skill levels, from beginners and students to hobbyists, creators and professional performers.
“We’re thrilled to bring some of the world’s most legendary music brands to Walmart Marketplace,” said Manish Joneja, Senior Vice President of Walmart Marketplace and Walmart Fulfillment Services.
He added that the initiative represents a milestone in growing premium categories while combining quality, value and Walmart’s scale.
The Premium Musical Instrument Shop will officially debut alongside Walmart Marketplace’s presence at the 2026 NAMM Show, one of the world’s largest music industry trade events, reinforcing the company’s long-term commitment to building its music category.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri
