Maison Valentino has officially named Grammy-nominated singer, songwriter and producer SOMBR as its new global brand ambassador .
The 20-year-old artist made his first official appearance in the role at the 2026 Grammy Awards on February 1 in Los Angeles, where he wore a custom Maison Valentino look.
The moment marked the beginning of a new partnership between the Italian luxury house and one of music’s fastest-rising stars.
According to Valentino, the collaboration shows the brand’s ongoing engagement with individuals who shape contemporary culture.
SOMBR is known not only for his music but also for his distinctive personal style, which emphasizes individuality and confidence.
The New York City native has built a strong international following over the past year. His hit songs, including Back to Friends, Undressed and 12 to 12, have performed strongly on Spotify.
Back to Friends spent more than 42 weeks on the Billboard Hot 100 , while his debut album I Barely Know Her has remained in Spotify’s Global Top 10 .
SOMBR has also delivered performances on major platforms such as The Tonight Show, Jimmy Kimmel Live, The Graham Norton Show, the MTV VMAs, the Grammys and Saturday Night Live . He recently began the European leg of his sold-out Late Nights and Young Romance tour .
In a statement, SOMBR said he is honored to join Maison Valentino and expressed admiration for Creative Director Alessandro Michele and the legacy of founder Valentino Garavani.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri
