Remember when talking to your TV felt awkward, like shouting at a stubborn toaster? Those days are over. Samsung just dropped a major upgrade to its Bixby voice assistant for the 2025 smart TV lineup, and it’s basically like giving your television a personality makeover.
Powered by generative AI, the smarter Bixby isn’t here to just take orders, it's here to chat, suggest, and help you out while you watch. It can answer random trivia (“How tall is Mount Everest?”), serve up playlist ideas for a rainy day, or even give you the lowdown on the actor in that romcom you’re watching without you lifting a finger or pausing your show.
Sure, your TV can keep you entertained. But now, it can also tell your oven to chill and your air conditioner to get its act together. With seamless integration with Samsung SmartThings, you can say things like, “Turn off the oven now” or “Set the aircond to 25 degrees,” and watch the magic happen.
It’s like having a smart home control center sitting in the middle of your living room except it’s wrapped in a gorgeous OLED or Neo QLED display that also plays your favorite dramas.
No Commands, No Menus
Old-school voice assistants were fine. But they wanted you to talk like a robot. Not anymore. The new Bixby understands context and follow-up questions like a friend who’s been listening all along.
Ask, “How tall is Mount Everest?” and then follow with, “What about the tallest in South America?” Bixby’s right there with you. No awkward rephrasing, no “Sorry, I didn’t get that.” Just smooth, human-like conversation.
It’s not just a voice assistant. It’s basically the friend who knows a little about everything and never interrupts your viewing flow.
Privacy First, Always
Here’s the thing, having a chatty AI in your living room sounds great until you wonder, “Wait, is it listening to everything?” Samsung thought about that.
The smarter Bixby runs on Samsung Knox security, which means your voice data never leaves your TV.
The smarter Bixby will be making its debut on Samsung’s 2025 TV models that’s Neo QLED, OLED, The Frame, and QLED starting in South Korea, before rolling out globally.
And because Samsung loves a good long-term relationship, these TVs will also get a major Vision AI upgrade in October 2025. Backed by the 7-year free Tizen OS Upgrade program, your smart TV won’t just get old and grumpy in a few years, it'll keep learning new tricks.
Why Is This Actually a Big Deal?
This isn’t just about talking to your TV, it's about making the screen in your living room the brain of your home. Imagine movie nights where you can ask about an actor mid-scene, cooking sessions where you turn off the oven without leaving the couch, or rainy days where Bixby lines up the perfect lo-fi playlist for you.
Samsung’s smarter Bixby is more than just an update it’s a redefinition of what a smart TV can be. It listens, it understands, it responds naturally, and it helps manage the home, all while keeping privacy in check.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
