Samsung Electronics has announced the European debut of its latest Onyx Cinema LED screen at CineEurope 2025, continuing its groundbreaking collaboration with Pixar Animation Studios to push the boundaries of HDR cinematic experiences.
Following its U.S. premiere at CinemaCon 2025, the new Onyx (ICD model) brings Samsung’s signature LED display technology to European theaters, offering a DCI-certified solution that combines ultra-smooth 4K visuals at up to 120Hz with peak brightness of 300 nits and true black levels.
The result is a stunningly immersive experience that matches filmmakers’ highest visual ambitions.
A key highlight of this launch is Samsung’s deepening partnership with Pixar, which is now mastering its latest animated feature “Elio” in 4K HDR specifically optimized for Onyx screens. The film is set for global release beginning June 18, 2025.
VP of Post Production at Pixar, Jessie Schroeder, said Samsung’s Onyx screens allow our Pixar artists to present their stories exactly as they envisioned them vivid, dynamic and true to life.
“By mastering our films in HDR with Onyx, we continue to unlock a new level of visual storytelling for filmmakers and deliver the next generation of cinematic experiences for our audiences,” she said.
Pixar will also be installing the new Onyx screen at its Emeryville, California campus. This installation will be used for in-house HDR color grading, brightness evaluation, and filmmaker screenings enabling Pixar’s creative teams to fine-tune the highest fidelity visuals during production.
According to Executive Vice President of Samsung’s Visual Display Business, Hoon Chung he stated that Europe is a vital market for cinema innovation.
“By partnering with leading cinema chains like Pathé Cinémas and creative pioneers like Pixar, we are empowering the industry to deliver a truly immersive and visually stunning cinematic journey for audiences everywhere,” he added.
Samsung’s presence at CineEurope (June 16–19 in Barcelona) offers industry leaders a chance to experience the new Onyx LED technology firsthand, as the company continues to redefine premium movie viewing through cutting-edge display innovation.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
