Samsung Malaysia Electronics and Maybank have announced a strategic partnership to make smart, energy-efficient living more accessible to Malaysians through a combination of advanced AI-powered appliances and sustainable financing solutions.
Under the joint vision of “Connected Solutions, Simplified Growth. Greener Tomorrow for All,” the partnership aims to empower both consumers and businesses including SMEs to transition towards a smarter, greener lifestyle.
Samsung is actively working towards net-zero carbon emissions and 100% renewable energy usage by 2050.
This global commitment includes initiatives in climate action, clean tech innovation, and circular economy practices.
On the financial side, Maybank has already surpassed its RM80 billion sustainable financing target, reaching RM115.17 billion in disbursements, while cutting its carbon emissions by 53% in FY2024.
The first phase of the collaboration will offer curated packages featuring Samsung’s energy-saving smart appliances including Bespoke AI home devices, Galaxy gadgets, and connected screens all integrated via the SmartThings platform.
These products use AI Energy Mode to optimize power consumption, and include Samsung Knox for robust security.
To support adoption, Maybank will offer these packages under its innovative MyDeco financing scheme, which provides up to 120% of a property's value to fund interior design, smart furnishings, and home upgrades. The scheme is available to existing Maybank and Maybank Islamic home financing customers.
President of Samsung Malaysia Electronics, Charles Kim stated that this breakthrough collaboration brings together Samsung’s home innovation with Maybank’s financial leadership to create a connected and sustainable future filled with new possibilities
Meanwhile Maybank’s Group CEO of Community Financial Services, Syed Ahmad Taufik Albar, added, “This alliance represents the powerful convergence of technology and finance to shape a greener future not just for individual consumers, but for businesses of all sizes.”
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
