LVMH on Monday announced the appointment of three key figures in the top management of its luxury fashion brand, including the appointment of Ramon Ros as the new Chief Executive Officer (CEO) of Fendi effective July 1, 2025.
Ramon, currently President & CEO of Louis Vuitton for China, will take over the leadership of the Italian brand and will report directly to Sidney Toledano, Senior Advisor to the Chairman of the LVMH Group. He is known for his success in developing local teams and increasing the brand’s appeal in China.
With extensive experience in luxury retail and clienteling, he is also known for his collaborative leadership and deep passion for high-quality products. Under his leadership, Fendi is expected to continue to strengthen its unique heritage and commitment to exclusive craftsmanship.
In the same announcement, Daniel DiCicco has been appointed President & CEO of Louis Vuitton for the China market effective April 28, 2025.
Based in Shanghai, Daniel will report to Louis Vuitton’s Chief Commercial Officer, David Ponzo.
Daniel brings more than 12 years of experience in Asia in entertainment, fashion and retail. Previously, he led Apple’s global retail operations from Cupertini, focusing on customer experience and talent development.
The appointment is expected to strengthen Louis Vuitton’s growth in the increasingly competitive Chinese market.
Meanwhile, Charlotte Coupé was also announced as the new CEO of KENZO starting May 1, 2025. Charlotte was previously the Business Unit Director for Men’s Ready to wear at Louis Vuitton.
With extensive experience in the fashion industry and a reputation for working closely with renowned creative designers, Charlotte will drive the modernization and expansion of the French brand.
Charlotte’s appointment replaces Sylvain Blanc who left the group to explore new opportunities after starting a new chapter for KENZO.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
