Gwangju City recently led an official delegation to Singapore and Malaysia to explore global cooperation and business expansion opportunities for emerging Korean startups. Among the key participants was Eterna Botanica, a science-based longevity startup founded by pharmacists from Seoul National University Hospital, known for its flagship product Eterna8.
Eterna8 is a daily performance and healthy-aging formula made with more than 50 natural ingredients, and it has rapidly grown in the Korean market. The product continues to gain strong momentum, driven by active support from beauty and fitness influencers, high social media exposure, and strong consumer repurchase rates.
In Malaysia, Eterna Botanica engaged in meaningful discussions with major partners such as Guardian, Watsons, distributors under Lion Group, leading pharmacy chains, and premium wellness retailers. Discussions with Guardian and Watsons showed particularly strong interest, with both parties exploring potential pathways for product testing and market entry across multiple distribution channels.
In Singapore, the delegation met with innovation agencies and wellness industry leaders to discuss product pilots, clinical collaboration, and premium distribution strategies. Local partners showed strong interest in the brand’s scientific foundation—especially its development by SNU Hospital pharmacists—and its growing influence among Korean consumers and influencers.
Through this visit, Eterna Botanica strengthened its foundation for distribution and wellness partnerships across Singapore and Malaysia, and the company plans to accelerate its expansion into the Southeast Asian market through continued follow-up discussions. Eterna Botanica is rapidly positioning itself as a rising player in the global longevity and wellness ecosystem.
About KITA Gwangju
Korea International Trade Association(KITA) is the largest business organization in Korea with over 77,000 member companies. It was founded in 1946 to bolster the Korean economy through global trade. We represent the rights and interests of Korea's business community and serve a diverse range of roles including: providing hands-on support to business, promoting private sector trade cooperation, formulating new trade strategies, nurturing trade professionals and building trade infrastructure.With a widely established network of 13 regional centers and 15 overseas centers(3 regional divisions) in major cities, KITA has consolidated its position as a leading business organization dedicated to assisting SMEs in gaining overseas market entry, particularly contributing to Korea's recent achievement of 1 trillion dollars in trade volume.
This press release has also been published on VRITIMES
