Apple has opened its newly reimagined Apple Sainte-Catherine store in downtown Montreal.
The store is located at the corner of Sainte-Catherine Street West and Rue de la Montagne, inside a restored historic building.
The new Apple Sainte-Catherine features expanded space for product displays, customer support and services. Customers can access the Genius Bar, collect online orders through the Apple Pickup area and receive in-store assistance from Apple Specialists.
Apple said the store was designed with accessibility in mind, including wider walkways, varied table heights and improved navigation for wheelchair users. The building’s exterior combines historic Saint-Marc stone with local granite, while the original cornice was restored by local artisans.
Nearly 200 Apple retail employees work at the location, with staff collectively speaking multiple languages to serve a broad customer base.
To mark the opening, Apple partnered with Montreal-based illustrator Catherine Potvin, who conducted live drawing sessions using the iPad during the launch period.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri
