Forget the guesswork. In a move that’s equal parts smart and stylish, e.l.f. Cosmetics is rewriting the rules of beauty discovery with “color e.l.f.nalysis”, a free digital experience that helps users find their perfect makeup shades through a single photo.
Partnering with Pinterest, e.l.f. has created a tool that analyzes the natural tones of your face looking at hue, depth, and saturation which is to identify your color season. You just need to click this link and you will get the results: https://elfnalysis.elfcosmetics.com/.
In seconds, users receive a personalized Pinterest board filled with e.l.f. products tailored to their unique palette.
This isn’t just about playing with filters or virtual swatches. It’s about combining real color theory with real user behavior to create something genuinely useful and surprisingly intuitive.
According to the Chief Integrated Marketing Communications Officer at e.l.f. Beauty, Patrick O’Keefe, color e.l.f.nalysis’ is about breaking down beauty barriers.
The idea is backed by serious data. Pinterest has tracked a 22x spike in searches related to color season analysis, along with major increases in queries like true summer makeup and spring color palette.
Those insights didn’t just inspire the tool they helped fuel the curated boards that users now get in a tap.
For those attending Pinterest’s Manifestival in Cannes this June 19, the experience will come to life with live demos and seasonal makeup styling. But for everyone else, it’s already online and completely free.
In a world where personalization is expected, “color e.l.f.nalysis” offers a refreshingly human take on tech. Just a selfie and shades that actually work for you.
Shahriena Shukri is a journalist covering business and economic news in Malaysia, providing insights on market trends, corporate developments, and financial policies. More about Shahriena Shukri.
